Northwoods Tobacco-Free Coalition

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and provides youth a chance to make a difference in their community.

Oneida County completed WI WINS checks in six counties.

2011 Final Results of WI WINS Tobacco Compliance Checks:. The results are as follows:


Oneida County:	80 checks completed	0 non-compliance
Lincoln County:	44 checks completed	0 non-compliance
Florence County:	17 checks completed	0 non-compliance
Forest County:	30 checks completed	1 non-compliance (3.3%)
Price County:	34 checks completed	5 non-compliance (14.7%)
Vilas County:	67 checks completed	2 non-compliance (2.9%)